Responsible Ethical Consumer Decision-making Processes: The Influence of Consumer Social Responsibility

Ethical Consumer Movement: Consumer Ethical Concerns and Behaviors

Background: Consumer ethical behavior has attracted much attention in recent years. However, most empirical research has focused on specific instances of ethical consumer behavior and ignored other ethical behaviors. This means a complete lack of understanding of the lifestyles of ethical consumers. In this article, while referring to the formation of ethical consumption, a full range of ethica...

Consumer Social Responsibility Pigors Rockenbach

Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty

The present paper focus on ITC notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...

Consumer Social Responsibility – The True Corporate Social Responsibility

Corporate Social Responsibility (CSR) has attracted global attention in an increasingly integrated world economy. Proponents of CSR believe that the corporation is obligated to promote social progress due to its dependence on society. CSR opponents argue that these demands are unwarranted and that the corporation’s sole obligation is to maximize shareholder wealth within legal and social norms....

Factors Influencing Consumer Ethical Decision Making of Purchasing Pirated Software: Structural Equation Modeling on Malaysian Consumer

The study explores the factors influencing consumer ethical decision making when purchasing pirated software. 300 questionnaires were distributed among potential respondents for this study, of which 250 were returned. After completing the screening process, only 200 responses were considered complete and valid to undergo data analysis. In this study, exploratory factor analysis was used to iden...